Lack Of Imagination, Not Technology, Holds Back Superior Customer Experience - Forbes

Lack Of Imagination, Not Technology, Holds Back Superior Customer Experience  ForbesWhat is customer experience, or what some affectionately call “CX”? These days, it’s assumed that piling on technology will lead to customer happiness, to the point in which they’ll keep coming back over and over. However, it’s time to divorce CX from technology. Customer experience is based on building trust. An inability to deliver superior CX comes from a lack of imagina