IAB study claims 27% of Australians use adblocking technology - MuMbrella

MuMbrella
IAB study claims 27% of Australians use adblocking technology
MuMbrella
New research claims 27% of Australians are using adblocking technology, with fear of viruses rather than intrusive ads cited as the single biggest driver for uptake. That number is significantly higher than previous estimates on the use of adblockers ...and more »