Gartner: How CMOs will spend more on technology than CIOs in 2017 - CMO

CMO
Gartner: How CMOs will spend more on technology than CIOs in 2017
CMO
Several years ago, Gartner gained notoriety for suggesting CMOs will be spending more than their IT counterparts on technology by 2017. Well, according to the research firm, that premise is set to come true, as marketers look to up spend on a host of ...and more »