12-04-2018 06:00 via cmo.com.au

CMO interview: How technology, digital have completely changed the 21st century marketer - CMO

CMO
CMO interview: How technology, digital have completely changed the 21st century marketer
CMO
The CMO role has expanded to encompass a broader set of requirements, particularly around digital marketing, social media and martech, as campaigns and CX shift to being more personalised and measurable. As a result, marketing leaders have become all ...
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