Adidas taps data and technology smarts to build personalised digital engagement with consumers - CMO

CMO
Adidas taps data and technology smarts to build personalised digital engagement with consumers
CMO
It's through data and an ability to act on a customer's preferences and behaviour that adidas can realise its ambition of being the top sports products producer in the world, its CEO says. The comments were made during the Salesforce Dreamforce ...and more »