Yahoo7 partners with Mastercard for data offering aimed at improving ad effectiveness

Mastercard and Yahoo7 have partnered to launch a new data offering to Australian advertisers which will rely on previous purchase data to help brands target consumers and improve their advertising effectiveness.Mastercard Advertising Insights aims to identify consumer trends, as local as a post code, that can be activated across Yahoo’s proprietary native marketplace Gemini and the Brightroll video DSP+.
It aims to improve advertising effectiveness based on insights derived from anony