Wotif views holidays through the eyes of children in new campaign

Wotif is exploring holiday experiences through the eyes of children in the second-phase of its content-led campaign.The latest campaign created by Sydney PR and social agency, Poem, features three young children who were given cameras to film their family holidays.Holiday filming tips and kid-friendly advice were also created as part of the brand content.
Amanda Behre, brand and marketing director at Wotif said the latest phase aimed to show how kids live in the moment and appreciate t