Why brands need to look beyond aspiration in influencer partners

Aspirational lifestyle bloggers – the victims of COVID-19 that no one’s talking about. Well, why would they? In these strange and unpredictable times, having your main achievement being a big social following because you look good or you’ve got a luxurious lifestyle has become, to put it mildly, irrelevant.If you’re one of those gleefully hailing the end of the influencer era, though, I’d argue that you’re completely wrong – and I’ve got stats to b