Tuesday Tune-Up #407

Cash Rules Everything Around Mark
Keeping up with their promise of making communities central to the platform, Facebook has begun to test monetisation on the Groups section. Starting this off with a select few brands, the new format will enable those taking part to place new ads – and extend existing mobile News Feed – into the feed that appears under the Groups tab. Although this sounds like heaven for the media buyers among us, brands will not be able to target users based on inter