PwC predicts major entertainment and media growth

The entertainment and media sector is expected to grow by a whopping $3.4 trillion in the next four years, according to PwC’s Global E&M Outlook 2024-2028.
Large new revenue pools forming in advertising, streaming, and emerging markets can account for the huge boom, the data suggests.
In the report, PwC states: “In aggregate, the industry’s ship seems to be sailing through calm seas on an even keel. But the surface is continually roiled by cresting waves and deep troughs, w