Public Transport Victoria invites riders to explore Melbourne’s nightlife

Public Transport Victoria has launched a campaign created by Y&R Melbourne showcasing the city’s attractions accessible on their all night weekend transport services.
58 members of the public were given cameras and a Myki ticket to explore and document their travels around Melbourne during a night with the results being used for over 40 different edits.
These edits, ranging from 6 to 60 seconds, were used in an integrated campaign across digital, social and TV with geo-targeting s