NSW government opens tender for media agency services

Four years after UM was appointed to its media buying account, the NSW Government has opened a tender for its media agency services.
UM won the media buying account for the NSW government in 2013, replacing Mediacom.
At the same time, ZO won the account for classified notices, while Match (now Blue 449), Mediacom, and Optimum Media Direction were also appointed to the media planning panel.
The new tender, which opened on 18 May, is searching for agencies which can “secure a bette