M.J. Bale takes weatherman to hottest places on Earth promoting its ‘coolest suit on the planet’

Suit company M.J. Bale has promoted its cool wool summer suit range by following UK weatherman Alex Beresford to the hottest places on Earth.
Beresford read the weather in a M.J. Bale suit via Facebook Live for 11 days in 42 degree heat in Dubai, 39 degree heat in Rajasthan and 44 degree heat in the Sahara Desert.
The campaign, created by TBWA and Eleven, saw selected M.J. Bale stores install a change room which allowed the public to experience the same extreme heats as Beresford while wearing a