MFA launches digital training program to set benchmark for basic digital media proficiency

Industry body the Media Federation of Australia has launched a new industry recognised digital training program the MFA Digital Foundations Certification Program aimed at setting a standardised benchmark for basic digital media proficiency.The program will be rolled out across all MFA member agencies and aims to ensure all members have a clear understanding of the digital landscape, including its language and terminology, the planning and trading models, and the evaluation and mea