Meltwater acquires social analytics company, Sysomos

Media monitoring and intelligence company, Meltwater, has acquired social analytics firm, Sysomos.
The acquisition will allow Meltwater’s clients to analyse social media, news and “other human-generated content” on one platform.
For PR and communications professionals dealing with influencers, Meltwater will now be able offer news monitoring and social engagement tools to deliver relevant insights to brands and marketers, the company said.
Jorn Lyseggen, CEO and founder of Melt