McDonald’s consolidates creative account with DDB

McDonald’s has consolidated its creative account with DDB, ending Leo Burnett’s 12-year local relationship with the fast-food giant.DDB Sydney has taken back control of the account in the last six months, with little to no work being produced out of Leo Burnett.
Leo Burnett Sydney CEO Pete Bosilkovski said in a statement: “We are very proud of the exceptional partnership we’ve had with McDonald’s. Over many years we’ve produced some amazing work and busin