Lexus launches public installation to promote new model

Lexus has launched ‘Hidden Artistry’, a public installation to promote its new Lexus LC 500 at Carriageworks Sydney.
In collaboration with Semi Permanent and M&C Saatchi Sydney the exhibition includes the work of six well-known artists with different talents to create a Japanese Takumi-inspired installation.
Using the tradition of Japanese Takumi – which means ‘master craftsman’ – the activation includes artists Toby and Pete, George Nichola, Simone C