Hyundai features singing and dancing arm hairs in latest i30 campaign

Hyundai has released its latest ads promoting its i30 model featuring dancing and singing arm hairs.
The 30 second campaign features a man driving in his car to Boston’s ‘More than a Feeling’.
As the camera zooms into the hairs on his arms it is revealed they are singing and dancing while the man drives the car.
The tagline used for the campaign is ‘Feels Good All Over’.
The campaign also includes a shorter 15 second spot.Hyundai recently fell foul of the ad watchdo