Campaign Review: ‘The whole thing feels a bit WTF’ – ALDI, Repco, Lynx

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: ALDI Australia
Campaign: ‘#ALDICore’
Agency: BMF and Ogilvy PR
The verdict: A brand that knows its audience. Fun and quirky, and will resonate with shoppers.

Phil Watson, creative strategy partner at Circul8, gave it a 9/10, and said:
It’s usually easier when what you are advertising is actually different, as Aldi is, but the brilliant thing about