Alternate Meat Company punks late night kebab buyers

PR agency Poem has launched new vegetarian brand, The Alternate Meat Co., with a stunt featuring comedian Dave Hughes punking late night kebab buyers with the revelation they are eating a plant-based meat alternative.
Backed with a paid budget of just $5,000, the agency created the content piece featuring the poorly disguised Hughes at one of Sydney’s most popular kebab shops taking orders for meat kebabs.
The brand has been launched by Life Health Foods Australia and is a plant-based