‘A lot of the measurements we were using weren’t giving us the results we wanted’: Doing Data the Netflix Way

The journey to data nirvana involves a challenge between man and machine, says Netflix’s Satya Kunapuli.
Kunapuli, was speaking at the Doing Data the Netflix Way event in Sydney where he pointed out that, despite all the advancements in adtech and martech, marketers are still largely using old-fashioned ways of measuring advertising effectiveness.Netflix’s House of Cards
The clash between Netflix’s data scientists and the company’s marketers was one of the