Lettuce tell you why sexy produce sells better

Lentil soup may be the mental fruit and ginger root might be good for the youth, to paraphrase an old hip-hop song, but hearing about how nutritious a food is will only make Americans pass on the peas. According to a research letter published earlier this week in the Journal of American Medical Association Internal Medicine, to actually get Americans to eat their fruits and veggies we need to give up on the health labels—and instead market them as indulgences. The researchers found giving