Expanded World Cup an absurd idea, says sponsorship guru

LONDON (Reuters) - The football World Cup finals' expansion to feature 48 teams is an absurd plan which will only devalue football's premier competition, says the man widely credited with creating the global cash cow the sport has become.Patrick Nally, who brokered FIFA's first major sponsorship deal -- with Coca Cola -- ahead of the 1978 World Cup, says the sports body's decision to inflate the size of the tournament from 32 teams will devalue it, and ultimately make it less attractive and less