11-12-2025 17:13 via gamespot.com

Here's How Much It Could Cost To Show A Game At The Game Awards

A new report detailed how much it costs for developers to have their games shown off at The Game Awards. Kotaku reported that a 60-second trailer can cost up to $450,000, with the price scaling to $1 million for a three-minute trailer.The ad sales team for The Game Awards can charge that much due in part to the show's massive scale. The Game Awards 2024 drew an audience of 154 million livestreams, which was up from 118 million for The Game Awards 2023. This counts streams on YouTube, Twitch, Ste
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