Why Your Order Confirmation Email is the Most Underrated Tool in Your eCommerce Stack

You spend thousands on ads you obsess over conversion rates you A/B test button colours and hero images until you’re dizzy.
And then the moment a customer finally buys you send them a plain receipt and call it a day.
That’s a missed opportunity most online stores don’t even realise they’re leaving on the table.
The order confirmation email is not just a formality it’s one of the highest-opened emails in your entire marketing calendar and when done right it can drive