Why Every Growing Business Needs a Mobile-First Digital Strategy

There is a version of digital strategy that many Australian businesses are still running on – one that was designed around desktop users, built for a world where people sat at a computer to browse, research, and buy. That version of the world is gone. The majority of internet traffic now comes from mobile devices, and the gap between mobile and desktop usage continues to widen.
For growing businesses, this is not a peripheral concern about user experience polish. It is a fundamental questi