What makes Apple’s design culture so special

A few days ago, I interviewed Ken Kocienda at TechCrunch Disrupt SF — he just released a book called Creative Selection. After working at Apple during some of the company’s best years, Kocienda looks back at what makes Apple such a special place.
The book in particular starts with a demo. Kocienda is invited to demo to Steve Jobs his prototype of what is about to become the iPad software keyboard.
And it’s the first of a long string of demos punctuating the book. As a reader, y