Tonal triples its physical stores with Nordstrom partnership

Tonal, maker of the smart home fitness trainer, announced it is more than tripling the number of physical locations it sells devices in through a new partnership with Nordstrom.
Starting this month, Tonal will have 50-square-foot stations in the women’s activewear departments of at least 40 Nordstrom locations across the U.S., bringing the total number of Tonal physical locations to 60 by the end of 2021. Shoppers will be able to walk in or book appointments to try Tonal devices and purcha