The Importance of Understanding Customer Lifetime Value for eCommerce Stores

If there’s any metric that you need to know, it’s customer lifetime value. Knowing this number allows you to determine an acceptable amount of money to spend to acquire a customer (CPA), and so much more.
Metrics like conversion rates and visitors don’t mean anything until you know how it affects your revenue. This is especially true if you run an e-commerce store.
Recent statistics show that global ecommerce sales will reach $4.5 trillion by 2021 – and Aussies are a