Sorry Apple, I’m still not ready to upgrade my iPhone

Last week, in light of Apple’s revised revenue guidance, my TC colleague Ron Miller made a tongue-in-cheek apology for taking so long to upgrade his old iPhone.
He wrote that he had finally bitten the bullet and shelled out to upgrade a more than three-years-old (but still working) iPhone 6 for a shiny new iPhone XR ($750+) — deciding at the last minute to spare his wallet the full $1,000 whack for the top of the range iPhone XS. 
Ergo, even the famous Apple premium on