SME Digitalization: Which Business Processes to Tackle First

A small e-commerce store sells health and wellness items. Despite a small team size of 35 employees, the company prides itself on being fully digital. Its customers place orders, make payments, and receive automated shipping notifications directly from the store’s site. They also have access to support and can solve disputes online.
On the surface, it looks like a company that has been successfully digitized. But not if you look at the back-office processes. 
The administrative team i