New marketing tech reduces Google ads spend waste

For the past decade, I’ve run paid search campaigns, specifically Google ads, for employers and also some of my clients. Sometimes I’ve been hands-on with a campaign and managed these myself from keyword research, ad creation to optimisation. On other occasions, I’ve had budget available to outsource the execution to an agency.The biggest challenge has always been knowing that my budget (whether that be $1k, $5k, $20k per month) was being spent wisely and not wasted. I had to t