Metaverse Multiplex: Airtel Launches 20-Screen Platform in Virtual World Named ‘Partynite’

Airtel has stepped into the metaverse by launching a 20-screen multiplex in the virtual world. The name of this multiplex is ‘Xstream’ and it has launched in the Partynite metaverse. Essence, Airtel’s integrated media agency of record, is responsible for creating the Xstream.