Gaming in 2022: Key Trends
When it comes to consumer engagement, the global gaming industry is topping the bill. Now worth an estimated $159.3 billion, gaming has gone through periods of huge growth over the past few years.
The success of gaming as an industry lies in its immersive, interactive qualities. Contemporary entertainment has the power to transport consumers to new worlds, enhancing their day-to-day lives in the process. Unlike television or film, however, gaming places the user at the centre of the
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