AI Is Changing How Brands Work With Influencers

Add another category to AI’s growing footprint: the way brands and influencers do business together. In the last eighteen months, the middle of influencer marketing (discovery, briefing, analytics) has collapsed into software, and Australia’s creator economy has been one of the fastest markets to feel the change.
Finding the right influencers is now a search engine problem, not a research project
Today’s tools let a marketer specify they want Australian influencers with audienc