Mars Wrigley Confectionery launches plan that supports sustainable farming

Mars Wrigley Confectionery has launched a new plan for overhauling its cocoa supply chain to support more sustainable farming.
The plan, Cocoa for Generations, places the interest of the smallholder farmers at its center, helps to safeguard children and forests, and creates a pathway for cocoa farmers and cocoa-growing communities to thrive.
It is backed by an investment of $1 billion over 10 years.
Mars’ global vice president, John Ament, said for nearly 40 years the company has been work