Why Every Carmaker Suddenly Wants A Piece Of Motorsport’s $20 Billion Future

The global motorsport market is set to grow by $10.79 billion between 2025 and 2029, reaching $20 billion by 2034.
Major manufacturers including Ford, Aston Martin, Audi, Cadillac and BMW are entering niche racing series to build brand prestige and test innovation.
Formula 1's fanbase hit 827 million in 2025, with 43% under 35 and surging digital engagement proving motorsport's cultural momentum.We can talk all we want about autonomous vehicles, hands-free driving and even flying cars. Where it