Gucci Just Made Formula One Luxury’s Most Expensive Runway

Formula One used to be where luxury brands bought hospitality suites, dressed a few drivers and enjoyed being close to the noise. Gucci has decided that it is no longer enough.
From 2027, Alpine will become Gucci Racing Alpine Formula One Team, with the French outfit replacing its current BWT identity with Gucci's black, gold, red and green world. It is the first time a luxury fashion house has taken title partnership of an F1 team, which tells you exactly where the sport now sits in the global