Athletic Denim Just Got Real With Nike’s Latest Patent

Hitting the gym in your favourite denim might not be such a ridiculous idea in the future if Nike have their way.Over the weekend the American label filed a patent for 'ath-denim', an abbreviation of athletic denim which pundits are expecting to be the next wave of innovation in sporting apparel. The patent which also covers the term "artificially reinforced denim" refers to a hybrid jeans-jogging pant which will head Nike CEO Mark Parker's agenda for pushing advanc