Cooling-off periods for consumers don’t work: study

Consumers Federation of AustraliaPaul Harrison, Deakin University
When customers are offered a “cooling off” period, they don’t change their minds, even when the alternative is considered subjectively better, our research finds. We also found that some consumers (around 30%) only responded when contacted by the seller and asked if they would still like to opt in.
Under current Australian consumer law, Australians have a 10-day cooling-off period on any sale that was unsolicited