Ternus's MacBook Neo pushes Mac sales to unexpected Q3 heights

Apple's Mac sales rose by more than 25% in the last quarter, compared to the same time period in 2025, solely on the back of the MacBook Neo that incoming CEO John Ternus championed.
MacBook Neo: The Mac laptop for most people
Shortly before John Ternus was announced as Apple's next CEO, it was noticeable that he was the one championing the MacBook Neo instead of Tim Cook. As well as part of handing over the reigns, though, this was because the MacBook Neo project was driven by Ternus.Now accord