Sunday Reboot: The right marketing, the wrong changes

In this week's "Sunday Reboot," Beats subverts the World Cup, and GymKit and Malcolm's gym are updated in opposite ways.
Jamal Musiala with some taped Beats - Image Credit: Instagram/Beats/Jamal Musiala
Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step.This week, current Apple CEO Tim Cook warned of price increases, Brazil adopted EU-style App Store rul