On OLED MacBook Pro-eve, I have just one question

Apple is expected to announce its touchscreen OLED MacBook Pro on October 27. On October 26, I still find it impossible to really grasp who this machine is for and if anyone is really crying out for what seems to be a MacBook More-Pro.
Who's crying out for a touchscreen MacBook Pro?
There have long been rumors of Apple's plans to release a new laptop that will sit above the current 14- and 16-inch MacBook Pros in its lineup. It may or may not be called the MacBook Ultra, although it seems unlike