iPhone average selling price rises despite shift away from Pro models

The average price of iPhone models sold in the U.S. continues to rise as Apple adjusts its lineup, despite more buyers skipping the Pro models.
iPhone 16 lineup
In the first quarter of 2025, the U.S. Weighted Average Retail Price (US-WARP) for iPhones rose to $971, up from $953 in the fourth quarter of 2024. That $18 increase reflects shifting dynamics in Apple's lineup, according to new data from Consumer Intelligence Research Partners (CIRP).Apple stopped reporting iPhone Average Selling Price