Higher memory prices squeeze China's smartphone market despite Apple's discounts

Rising memory prices forcing vendor price increases dragged China's smartphone sales down 13% during the annual 618 shopping festival, despite Apple's aggressive iPhone promotions.iPhone 17 Pro
The annual 618 shopping festival, centered on June 18, is one of China's biggest retail events and a key sales period for smartphone makers. Counterpoint Research said higher memory costs left manufacturers with less room to offer deep discounts during the shopping event.Apple outperformed most major smar