High prices and no base iPhone 18 could hurt Apple

Investment firm KeyBanc believes that Apple is heading for a serious downturn in its share price because of the iPhone 18 Pro launch.
Mockup of a possible iPhone 18 Pro Max, which is rumored to come in a dark cherry red.
When Apple launches its new iPhones on September 9, 2026, it's expected to make two key changes. As well as the predicted announcement of a foldable iPhone Ultra, Apple is not believed to be launching its usual base iPhone models until spring 2027.According to KeyBanc, these two