Apple's latest iPhone 18 Pro ad is a micro music video

Apple is putting the iPhone 18 Pro's new camera front and center with a music video for K-Pop artist Rose.
iPhone 18 Pro stars in new 'Shot on iPhone' music video
On Friday, Apple shared a brand-new 35-second "Shot on iPhone" ad. This time it doubles as a bite-sized music video.The video is for "new trick" by K-Pop artist Rose. Of the project, Apple says: "The new variable aperture lens on the 48MP main camera captured improved low-light footage and impressive depth of field to bring the music v