Don’t Be Fooled by Canada Goose’s New Fur Policy

We smell a stunt. Canada Goose has announced that, starting in 2022, it will no longer buy “new” fur from coyotes caught in crushing leg-hold traps. This is a thinly veiled attempt to “humane wash” its image—switching from fur taken from coyotes whom trappers have recently caught in steel traps to fur that may already be on the market or in the supply chain. What about all the coyotes who will struggle in traps for hours or even days before they are violently kille