Bayern Munich and NHL announce partnership

Fan engagement is at the heart of the partnership, which forms part of the NHL’s long-term international growth strategy in Germany.
Bayern board member for marketing and sales, Rouven Kasper, said: “FC Bayern is renowned for constantly breaking the mould – and we are very excited about this special partnership with the NHL. By developing ideas together with one of the most tradition-steeped leagues in world sport, the connection of our respective regions will create uniqu