Future of online advertising: Adtech’s new clothes might redefine privacy more than they reform profiling

Once again, advertising technology is changing. But is the new direction the right one?– Gemeinfrei-ähnlich freigegeben durch unsplash.com Joe YatesMichael Veale is Associate Professor in digital rights and regulation at University College London’s Faculty of Laws. His research focusses on how to understand and address challenges of power and justice that digital technologies and their users create and exacerbate, in areas such as privacy-enhancing technologies and machine learn